Multi Marketing

To survive in todays fast paced multi media website it is important to develop a team of players that are going what you are doing. That is exchanging ideas, easy communication is the key including the ability to download and manipulate Apps.

  • Link your social media accounts to your store.

SEO in a nutshell

Do It Yourself Search Engine Optimization: How to Generate Free, High Pagerank Links Quickly and Easily
Here’s a quick and easy search engine optimization (SEO) technique that anyone can use to generate free, high Google pagerank links to their site.

SEO in a nutshell: get quality links to your site; the higher the pagerank, the better.

The problem is that if you submit your site to a high pagerank directory or search engine, it can take months for your site to appear. Moreover, many high PR directories and search engines charge big bucks for the privilege of getting listed with them. For example, the Open Directory Project (DMOZ) directory takes several months or more to list a site. And Yahoo charges $299 per year for a commercial site to be listed in their directory.

While it’s great to be listed in these directories and search engines, many will automatically find and list your site free if you have good quality links to your site. High pagerank links to your site indicate to many search engines that other sites that they rate highly link to you. Therefore, they conclude, your site will probably be useful to their users. So you deserve a higher pagerank, according to Google. And the higher your pagerank, the better your search engine visibility. It’s part of the SEO game and you can learn how to play.

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Now here’s my secret to getting some high pagerank sites to link to you immediately and at no charge.

First you need to create a web page on your site with a list of links. You will be adding links to other sites on your links page in exchange for these sites adding your link to their link pages. So let’s call this page a reciprocal links page. You don’t just add any site to your reciprocal links page, however. You will be looking for high pagerank links to add to your links page. It’s better if you include links to sites that are related to your products or services. To make search engines happy, limit each of your reciprocal links pages to about 50 links.

Many sites maintain their reciprocal link pages using the free LinkMan script from PHPJunkYard. If you wish, you could do the same, but it is not necessary. You can download this php script from http://phpjunkyard.com

The LinkMan script allows a site’s visitors to add their links immediately after they add links to the site on their pages. So all you have to do is to find sites using this LinkMan script, add their link to your reciprocal links page, and you can immediately add your link to theirs.

Because the LinkMan script is free, the developer requires the following notice on the links page: “Powered by Link manager LinkMan 1.02 from PHPJunkYard – free php scripts.”

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You can find sites using LinkMan then by searching for the exact phrase “Powered by Link manager LinkMan 1.02 from PHPJunkYard” on Google, for example. Note that there are other scripts named Linkman, so you should not just search for “LinkMan”. Play around with your search phrase to find also sites using earlier versions of LinkMan.

Visit some PHPJunkYard LinkMan link pages with a browser showing the Google pagerank. You will very soon come across a site using LinkMan that has a high Google pagerank. Bingo! Add their link to your reciprocal links page and then add your link to theirs. You immediately have a free link on a high pagerank site. Free instant SEO!

And that’s a quick and easy search engine optimization technique you can use to generate free, high pagerank links.

New Faces Spyware

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Spyware Programs Are Out To Get Youby:

The average computer is packed with hidden software that can secretly spy on online habits. The US net provider EarthLink said it uncovered an average of 28 spyware programs on each PC scanned during the first three months of the year.

There are currently over 38,000 spyware and adware programs that are infecting innocent Internet users such as yourself through downloadable games, music, screensavers, pictures, pop-ups, emails, and the list goes on and on. Spyware and Adware can cause your PC to run extremely slow and even crash, and allow hackers and advertising companies to invade your privacy whenever they wish.

What Is Spyware?

Spyware is a broad term for programs that collects information from your computer without your knowledge or consent. Spyware is a software program that transmits a unique code to identify you (for tracking purposes) without your knowledge or consent. The programs collects or transmits information about your computer use, or other habits without your knowledge or consent.

This internet pest which is better known as spyware installs itself on your computer without your knowledge or consent. It performs other unwholesome duties, and continue to reinstalling itself no matter how many times you remove it.

Spyware!

It has become so pervasive that lawmakers in the US are looking into ways to prevent or regulate it. The Spy Audit by EarthLink reflects the results of scans involving over one million computers between January and March. It uncovered more than 29.5 million examples of spyware.

Why should I be concerned about spyware or adware?
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Passwords, credit card details and other personal information could end up in the wrong hands.

Your computer could get unwanted viruses, worms or even Trojan.

You would receive unwanted emails.

Your computer could be used by malicious operators to do damage not only your own computer, but to other computer users too.

How did I get spyware on my computer and how do I eliminate it?
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It usually happens when you visit a web site, and are prompted to download something that is said to be “necessary” to view or use features of that web site. Also, you might want or download a program that has some nice features, but also installs program code that can send information out without your knowledge.

“By tracking and publicizing the growth of spyware, we can better educate consumers of its risks and encourage them to take steps to protect themselves and their families while online,” said Christine Stevenson of Webroot, which conducted the scans.
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People concerned about what might be lurking on their machine can download software such as the popular ZoneAlarm Pro, Pest Patrol, and Spybot to disinfect their computer.

Red Umbrella

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Work With The Search Engines – Don’t try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you
must first accept the fact that “spiders” – the search engine programs that read web pages – run away from non-HTML code.
This is why the first thing any SEO expert does – before researching keywords or rewriting your copy – is look at your
web site code.

< If your web pages are full of Javascript, graphical navigation buttons, Flash animation, and other glitzy stuff, your odds of ranking high in the search engines sink like a stone. The spiders may never even find your site, let alone start adding your pages to their search results. browser

You say you just can’t give up those cool Javascript menus or that glitzy Flash intro? Then be prepared to get shunned
by the search engines. Spiders are good at only two things:reading basic HTML and finding text. If your sites throw
obstacles in their path, resign yourself to obscurity and poverty!

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The most important SEO secret you will ever grasp is incredibly simple. Your web site must be built so spiders
can read your text. The text is where the gold is. This means no Flash animations. Your HTML must be plain
and clean. Your graphics must be kept to a minimum. And links should always be text – not Javascript buttons
or drop-down menus.

Millions of dollars are wasted trying to outfox the search engines. People everywhere scramble from gimmick to
gimmick to be #1 for a general search term like “weight loss.” Sometimes they even manage to do it – for about 10 minutes.
Then one little tweak by Google … and they’re back to #8,734.

The lesson? Neither you, nor any analytical tool, nor any automatic site submission service, nor any SEO guru,
can manipulate Google for long! Google employs too many brilliant engineers. Their minds collectively focus on one
task – to make Google results as relevant as possible. These people invent Google’s algorithm – a mathematical formula
that decides your rank.

The algorithm is impartial. The algorithm is complex. The algorithm – not a human being – decides your page rank.
Given the millions of web sites on “weight loss,” your odds of outsmarting the algorithm to get a #1 spot
are ludicrously small. So instead of spending money on SEO gimmicks, invest in educating yourself so you can work
harmoniously WITH the search engines.

Instead of trying to manipulate the search engines, build a site that doesn’t FIGHT them. Avoid questionable gimmicks, but
embrace search engine friendly techniques to get yourself ranked high for almost any keyword you wish. For more information
visit http://www.whycity.net/dominatesearchengines.html.

Focus on strategies that help you save time, add real value to your site, and are designed to work hand in hand with
the search engines.

Don’t try to outsmart the search engines. Work WITH them, not against them.

PC Gamers

You Don’t Have To Be Rich To Be A PC Gamer

There is a common misconception that you have to take out a second mortgage on your house if you want to get a computer that will run all of the latest and greatest games. I don’t know who started the rumor that you need to spend $3000 to get a gaming computer. The truth is, if you are smart about it, you can easily afford to get a high-end gaming computer. Here are a few simple rules to follow to put a gaming computer within reach.

Rule 1. Never buy the newest technology.

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I know we all want to be the guy or girl with the newest toy, but you will never be able to keep up with technology. That top-of-the-line graphics card that came out today will be old news in just a couple of months and a new one will be released that is “so much better”. Guess what happens to the price of the new graphics card you just broke the bank on? It dropped by about 50%. If you would have just been patient you could have purchased it for a fraction of the cost.

Rule 2. You only have to keep up with the software.

Rule 2 closely correlates to Rule 1. It usually takes software companies two years, give or take, to develop a new game. During this time there are new technology breakthroughs. If they went back and re-engineered the game every time a new processor or a new graphics card came out, the game would never be released. Another important factor is that they want the game to be available to the largest number of consumers. For this reason they do their best to make sure the game can be played on a wide variety of systems. Check out the system requirements for some of the more popular games. A 1.8GHz processor and a Direct X 9 compatible graphics card will run just about everything out there. Granted you might have to turn some of the settings down but it will run it.

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Once you reach a certain point the added performance of the new technology is noticeable. For example, the Athlon 64 chip has been out for more than a year, yet there are very few applications that require a 64 bit processor. If you check out benchmarks on the new PCI Express graphics cards you will see that they are running games at 300+ frames per second. When you watch a movie it runs at roughly 60 frames per second. A game will still run relatively smoothly at 20 frames per second. Basically anything over 60 frames per second likely will not be perceived while playing the game. You will only see the difference in your benchmark programs.

Rule 3. Build Your Own Computer

This is important for two reasons. First, you can be assured of better quality components when you pick everything out on your own. When you buy an off-the-shelf system, chances are you are getting a big name CPU and everything else is most likely generic. Do you know what motherboard, power supply, or type of RAM you are getting? This of course, is my personal opinion, I’m not saying every manufacturer builds sub standard machines, but from experience I’ve had greater longevity from the computers I’ve built myself. I’ve also noticed that you will often get little system memory, unless you pay a great deal more for it. You will often get 256MB of RAM with these base system. Windows XP will run, but likely with problems, on 256MB of RAM. It seems to be the most stable with 512MB or more. Other areas they cut costs is by using integrated graphics chips. This saves them having to put in a graphics card, but you will pay the price for it when you try to play a game.

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The second reason to build your own computer is that you can cut your costs by stealing parts from your old computer. You can save hundreds of dollars by reusing the drives, case, monitor, keyboard and mouse. Plus, you don’t have to worry about calling a technician to install RAM or a new graphics card because you’ll already know how to do it.

How Much Can You Build A Computer For?

I just checked out some pricing and you can build a very nice midrange gaming computer for around $600-$700 using an AMD Athlon 64 3000+. If you can steal a DVD drive from your old computer and maybe the case, you can bring the cost down even more. You can build a high-end machine for under $1000. The internet is full of useful websites about how to build computers. Look around and you’ll find all the information you need. A good place to start is http://gaming-computers.net There are several books published about the topic as well. If you follow these simple rules and do a little research you can enjoy all of the best computer games even if you are on a shoestring budget.

All About Web Design

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The message of Niche Marketing

The Wall has a lesson for us. If your company doesn’t have the mammoth clout of a Fortune 500 corporation, then you must find a niche between the immense players and adapt yourself to thrive there.

The English word “niche” comes from a French word that means “to nest.” And that’s what small companies can learn to do very successfully, filling small voids left by the big players.

A kitchen cutlery shop might die in a town of 10,000 or city of 100,000. But on the Internet, the market is so huge that even a small slice of the market provides a large number of shoppers.

According to the Computer Industry Almanac for 2004, Internet users in Ireland number 2 million (53% of the population), in the United States number 186 million (64% of the population), in South Korea 30 million (71%).

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Where travel time once prevented shoppers from getting to downtown Seoul’s specialty shops, on the Internet the nation is like one very accessible city. With South Korea’s 30 million Internet users, even a very narrowly defined specialty business can thrive because of the huge number of potential shoppers. Think of the market there as 30 cities of a million people each. That many potential shoppers can support nearly any specialty business.

After nearly 10 years of intimate involvement with the Internet, I am still awed by its vast potential. To succeed you must be able to see the Internet’s hugeness as a market, and at the same time comprehend that even the narrowest kind of business can find enough customers to thrive. The wall is so big that the niches between the huge corporate blocks are quite adequate to support a lively small business marketplace.

 

Differentiating Niches from Blocks
The phone rang and the caller wanted to set up an online store. “I want to sell something on the Internet,” he told me.

“What do you plan to sell?” I asked.

“Books,” he said, “and consumer electronics.”

I can see him competing head-to-head with Amazon, Barnes & Noble, Good Guys, and Best Buy. With his puny resources, he doesn’t stand a chance against the big players. None. Nada. Zip.

I’ve been asked dozens of times, “What would it cost to build a book store just like Amazon.com?” I grind my teeth. With all the opportunities begging to be explored, why would you want to challenge the top dog? I answer that question by saying, “It would cost you the millions and millions of dollars Amazon spent to build its store.” Look instead to the niches.

 

The Elusive Holy Grail of the “Ideal” Product
I’m sometimes asked, “What is the best product to sell on the Web?” The answer is pretty straightforward; here are the characteristics:

Enables a high profit margin
Offers exclusive sales rights
Delivers by digital download
Offers customers more value via Internet sale than through traditional channels
Fills a universal need
Must be purchased regularly
If you can score with a majority of those parameters, you probably have a winning product or service. But, frankly, few fit. I strongly recommend that you don’t let your mind wander aimlessly looking for the perfect product.

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A better way is to look to yourself or to your company. What are you good at? What do you enjoy? On what subject are you considered the “local world’s authority”? What are you strong in? What do you have to offer that is fairly unique? How can you leverage your present strengths? Instead of fantasizing about the “perfect,” take what you know and let it empower your vision to see clearly the niches out there.

Unfilled Niches
These days it’s hard to find a niche that nobody is filling, but occasionally I run across one. The classic path to success is “Find a need and fill it.” So look to the customers you know best. What are they asking for? What would they like? What keeps them from fully realizing their own success? Since you’re probably an “expert” in some field, you may have some key insights. You may be able to develop a new or improved product, service, or business process that, coupled with the Internet, can make a big difference. It’s your interest and training that give you the vision to see these opportunities. Look closely at the niches.

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Poorly Filled Niches
While unfilled niches are rare, poorly filled niches are exceedingly common. I’ve come to expect so much from the Internet, that I’m often frustrated by what is not available online.

Recently I was in the market for a camcorder. I knew practically nothing about them, and I found that the average salesperson at my local stores didn’t know much either. I had lots of unanswered questions. I needed information and opinions from people who really knew something about the trade-offs between one recording format and another, but I couldn’t find what I was looking for.

There have to be other people like me. What kind of site would make this selection an easier task? One site was very good, but called on me to make decisions about which I didn’t have enough knowledge. Nor did it provide expert opinion or consumer feedback on questions of format, pros and cons, answers to my stupid questions, and so on. Another had a camcorder buying guide, but no individual comments except at the product level. And nothing offered a chart that showed the differences between the models available from a single manufacturer. I was also ready to buy an extra battery pack and a carrying bag, as well as a supply of recording tape, but none of these sites made it easy. Other camcorder sites turned out to be only a department in a larger consumer electronics enterprise.

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I concluded there is no single “greatest place” online to buy camcorders. Maybe I ought to build it myself, I thought. In addition to an excellent shopping cart system and checkout procedure, these are the elements I would include:

Buying guides
FAQs (frequently asked questions)
Honest reviews of each manufacturer’s product line contrasted with other manufacturers’ offerings
Easy comparisons within a manufacturer’s product line
Live chat that allows shoppers to ask questions from a knowledgeable person 8 to 10 hours per day
Competitive prices, if not the very lowest
Carrying all major manufacturers’ products
Inventory of best sellers, drop-ship arrangements for less common requests
Shipping at a variety of speeds and costs
A no-quibble guarantee
Links to product support sections of manufacturers’ Web sites
Addresses, phone numbers, and URLs of repair stations
A full line of accessories
A full line of recording media
Information and cables to connect camcorders to TVs, VCRs, and computers
Online forums where camcorder aficionados discuss detailed questions
An affiliate relationship with camcorder dealers in regions of the world where I don’t want to risk shipping a $250 to $1,500 item.
A monthly newsletter, The Camcorder Comrade.
And I’m sure once I got immersed in the process of building, I’d find more to do. We could call it camcordia.com or camcording.net or cambug.com. Isn’t this a lot of work? You bet. (Note:

When I first wrote about niches, all my proposed domain names were available. Since then two of the three have been purchased, and one has developed a tiny camcorder store, but nothing like the broad vision outlined above.)

Of course, you could build a “good” camcorder store fairly easily, but not an excellent one. Excellence takes high standards, sacrifice,passion, great effort, and a drive to achieve the best you can possibly do. If the project isn’t worth doing with excellence, my friends, it probably isn’t worth even beginning. Life is too short.

It would probably take six months of work and several thousand dollars to get it fully ready, and a year or two to get it functioning at full potential. Is it possible? Of course! Would it succeed? I have no doubt! Am I going to build it? No. This one needs someone who lives and breathes camcorders. But when I looked last, camcorders were a poorly filled niche just begging to be filled with excellence.

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Partly Filled Niches
I’ve often toyed with the idea of setting up a firm that helps small businesses market their web sites. One that considers each company’s needs carefully and recommends a marketing plan tailored to each company’s needs and budget. One that offers exceptional value and a personal touch. One that doesn’t rest until the customer’s need has been fully addressed.

Aren’t there plenty of firms that specialize in online marketing already? Yes, indeed. But I believe I could make one succeed, since there are hundreds of thousands of small business web site entrepreneurs out there, and only ten or twenty thousand true marketing companies, many of which aren’t very effective at all with small businesses. Many excellent businesses exist, but there is a tremendous need still. Do I plan to do this? No, but it could be done quite profitably. This is a partly filled niche longing to be filled more completely.

Creating New Niches
We haven’t nearly exhausted the subject of niches yet. How about creating a new niche where one didn’t exist before?

I love what JustBalls.com (www.justballs.com) did when they began in 1998. They didn’t pump themselves up to think they could tackle the whole sporting goods sector. They weren’t a Big 5 or a FogDog. So they sliced sporting goods in a way that it had never been sliced before — balls only. They didn’t sell bats and first-baseman’s mitts.

They sold balls. Baseballs, basketballs, footballs, golf balls. If it’s a sports ball of any kind, they would have it. Now they offer laser-engraved sports balls for gifts and presentations. Several years later they are still in business because they created a brand-new niche, found a catchy, memorable name, developed a customer-centered approach, and opened their doors.

Brick-and-Mortar versus Internet Niches
I need to say a word to you who already have an existing brick-and-mortar business. Should you put your business on the Web? By all means, do so! (These days people even search for local businesses on the Web.)

The stability of your traditional business will give you the time to find your way online. But don’t put your entire business offerings online, only those that are unique and especially adaptable to the Internet.

Several years ago, Jeff Greene called me for help setting up an online store. Jeff is the longtime owner of The Office Market, a traditional office and art supplies store in Conway, New Hampshire, an area of about 20,000 people in the White Mountains.

This was before OfficeDepot.com, OfficeMax.com, and Staples.com had developed a strong presence online.

He asked me if he should sell both office supplies and art supplies. I pointed him toward the niche market and away from the mass market, and he has since done well with Discount Art Supplies (www.discountart.com) offering a full line of top brand, high-quality brushes, paints, and other supplies.

If Jeff had tried to put his whole office supply inventory online, the e-business would have lost focus and he wouldn’t have been able to carry a full enough line to compete with the big companies (though in his local region,

The Office Market is the leader). By putting all his energy into the art supplies part of his business, he has succeeded admirably on the Web and he can compete nationally with others in this field.

Determine what aspect of your current business is best for the Internet and put that online; don’t load your web site with generic products and services that diffuse your focus.

Finding and Filling Your Niche
The promise of the huge Internet market is there for you, too. While it is intensely competitive, the size and lack of geographical barriers are especially suited to small business people who are blessed with niche vision and a dose of creativity and determination. Look closely, now — not at the massive blocks but at the niches between them — and find a niche with your name on it.

Exercise: List the niches you might be interested in filling. Next, assess the quality of the existing sites in those niches. Now list the unfilled, underfilled, and partially filled niches you can identify.

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It all starts with a good picture