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Tools for Online Tracking
In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for “ego searches”.
Take a look at the various tools available and how they can be used to keep you current on relevant issues.
WebAlerts – Recieve email updates of the latest relevant Google results based on your choice of query or topic. Alerts can be sent based on information in Google News, Google Searches or both.
PubSub – PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays.
Ego Alerts – Google news search turned into an RSS feed.
Ebay Alerts – Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed!
Amazon Alerts – Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics I’m interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazon’s stores. You can also adjust the search order and what kind of items you wish to search.
NetNewsTracker – NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest.
Other Suggested Resources –
7 Reasons to Add Podcasting to Your Business Marketing Mix
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on your business.
Many small and large businesses are still trying to understand the basics of podcasting technology. There are many articles and white papers that can educate people on the basics of podcasting 101. If you are looking to educate yourself more on podcasting for your business you can read the 6 blogs that are available at http://blog.podblaze.com
So exactly how does marketing with podcasts work? Think of podcasting as a communication tool for your business. How do you currently use marketing tools such as: your website, newsletter and email marketing? You probably use these mediums to communicate messaging to your target audience. But there are some problems with trying to market through these communication channels.
Providing value added content is what your business should be focusing on. Podcasting is only a communication tool, and your podcast is only as good as the content that you provide to your audience. Make sure that you produce relevant content and not just a rambling piece of audio. Follow the best practices that I wrote about in my last article.
Most businesses need to be made aware of the increased online visibility that podcasting can provide. Your podcast could be in front of 40 million iTunes listeners if you have made an iTunes compatible RSS podcast feed; multiple Blog directories or specialized podcast ping directories such as http://www.freshpodcasts.com or http://audio.weblogs.com Verify that the major podcast ping directories receive a ping every time you add a new show to your podcast RSS feed.
Additionally, the search engines will look at the RSS podcasting feed and spider the show notes that are tied to your podcast as well.
1. Increase your marketing reach and online visibility
You can get the 7th reason and learn even more about using podcasting as a business marketing tool by reading these 6 podcasting business blogs at http://blog.podblaze.com
So don’t wait any longer; start podcasting today and leverage this audio technology for your business
Welcome to World news events from Jashco. Here you will find links to all the latest news stories happening all around the world.
If you know what types of news stories that you are interested in then please take the time to explore and be informed.
You will find the following links informative concerning all world news events