Secrets of Successful Authors

The Top 10 Secrets of Successful Authors

If you are not a successful author yet, incorporate the following 10 Secrets:

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.

2. Create a flyer for each book you offer.

Hand out your flyer at business meetings or at any public place. Ask your audience to pass the flyer along to friends and associates. Offer one free report or ezine on the flyer to get new email addresses to send promotion to later.

3. Create a line or two about your book in your signature file that goes on every email you send.

After your name, title, and benefit statements, add something like: eBk: “Write your eBook or Other Book–Fast!” Include your addresses and phone numbers too.

4. Invest some money in book marketing.

Contact a book coach and schedule a low-cost introductory session to see if you are a match and will get what you need. Many authors print too many copies or use an expensive service to get book finished instead of putting aside an equal amount to market it.

5. Take a teleclass on how to market your book.

These low cost and low time investments can make your book the great seller it should be. Discover inexpensive ways to market via the phone and email. How convenient!

6. Don’t get fooled by high-cost services.

If it’s too good to be true, it isn’t true. When you hire someone to do it all for you, it can cost over $1000 a month with small results. Check out what services fit your budget, and get a realistic picture of what your results will be.

7. Delegate some of the marketing.

Like me, hire a low-cost computer assistant from your local high school. They know more than many professionals. For under $10 an hour, you can multiply your promotion exponentially via ecommerce your assistant does for you 2-3 times a week.

8. Set a dollar goal for your book each month.

Don’t count copies sold. Count each month’s book sales. Put your goal near your workstation to remind you of what you want. Don’t price your book too low, so you’ll appreciate an easy experience–getting what you deserve for all your work.

9. Learn more about Internet book marketing.

Think about reaching hundreds of thousands of your audience every week. When you give them what they want–free information–they will eventually buy. Many authors go the traditional path of talks, ads or press releases. They don’t always pay well for the effort.

10. Don’t stop marketing.

Many clients come to me and say they are discouraged their book didn’t sell well in four months. Replace doubt with patience for the process. Success takes many months, but once you get it, the Internet keeps it multiplied for you.

Knowing the secrets of successful authors can help you receive the same prestige and become a household word.

How to be a Writer

A Profitable Idea for Writers
To say that I read a lot is perhaps one of the greatest
understatements of all time. I read chronically, obsessively.
Articles, books, magazines, newspapers, newsletters–you name it.
Whenever I am alone, if I’m not actually writing something, I make
certain I have something to read with me. I carry a large purse
precisely for this purpose; my partner, John, calls the one I hoist
on my shoulder these days “carryon luggage,” which should give you
some idea of its size :-).

Although I have a great love for novels, most of my recent reading
involves topics that inform and/or inspire. Of special interest to
me is anything that can show me new ways (or new slants on old ways)
for writers to make a comfortable living using their skills, things
that I can share with the readers of my ezine, WriteSuccess.

One area that continues to look especially promising and profitable
for writers is ebook writing and publishing.

For readers, the convenience of ebooks can’t be beat; you can
purchase your book and be reading it moments later without getting up
from your PC or Mac.

For writers, benefits abound. Ebooks are relatively inexpensive and
easy to publish. You don’t need to shop around for an agent.
There’s no yearlong wait between having your manuscript accepted and
seeing it in print. And you can do some neat things with ebooks that
you can’t with the traditional print variety–include your own clip
art and graphics, add hypertext links right in the pages of your book
that take you readers to related Web sites, and other fun online

You can’t just slap an ebook together and expect to find an instant
road to riches, however. Finding and developing a book on a topic
that people care about, and will pay for, is key. You will also need
to decide whether to self-publish, or go through an ebook publisher.
And the success of your ebook lies in how willingly, and how well,
you market it.

Probably the most sought-after type of ebooks, and hence the most
profitable avenue you can pursue, are the ones that contain information.
These run the gamut as far as content, from how to develop a gorgeous
perennial garden to how to balance one’s work and family life. If people
are passionate about the topic, and feel it will enhance their lives, they
will buy a book about it.

You say that this information is already readily available for free? You’re
right, much of it is. But if you write engagingly and well, and if you can
save people hours of searching and sifting through useless information in
order to find what will help them, then you can sell your ebook. Do the
research for them, include the best links in your ebook, and you have
something of great value to offer.

Let’s take a look at a real life example: Matthew Lesko. For those who
haven’t heard of him, he has put together over 70 books on how individuals
and businesses can find free US government money, grants and cash loans
to finance nearly any venture you can imagine. His books sell like hotcakes,
and I daresay he lives comfortably because of that.

Could people have found this information on their own? Absolutely. But are
they willing to buy Mr. Lesko’s books if it will save them hours and hours
of trial and error research? You bet they will.

If the idea of writing ebooks for fun and profit appeals to you, the absolute
best guide on the Web for how to create, publish and sell your own ebook
is “Make Your Knowledge Sell!” This ebook is so packed with information,
you’ll be biting at the bit to start writing before you’re even a quarter of
way through it. Even visiting the product’s Web site alone will provide you
with ideas. You can check out “MYKS!” here:

Another *excellent* resource on this topic is Neil Shearing’s “Internet
Success Blueprint.” Written for Internet marketers, it is a
superb step-by-step guide to developing and writing ebooks that we
non-marketing type writers could definitely learn from. From
selecting topics to choosing an electronic publishing format for your
books–plus guiding you through the ebook marketing process–this
one’s about as complete as you’ll find online. Plus, it’s a fun
read. Read more about Neil’s book here: .cgi/176198

If you love to write and want to make your living from it, I
strongly believe that ebooks are a fantastic way to go.

Here’s to your writing success!

Marketing Your Book

Getting Help to Market Your Book
Marketing your own book can be fun, but it can also be a daunting task. Deciding how and when you need help will usually depend on a few things. First off, if the success of your book is suffering because you have limited time to promote it, you might want to consider having someone promote it for you. While promotional windows for most books can run for months or even years, there are several things like book reviews, signings and tours you can’t afford to wait on.

Other indicators that you’re ready to outsource this project are if you’re at a loss as to how and when to send something to the media, if you don’t know where to start, or you want to begin a media campaign and don’t have the contacts. It may be time to outsource some of this work.

#1 Look for someone with book marketing experience!

When you begin looking for assistance, try to find a publicist or media relations person who is familiar with the author/book market. Book promotion is entirely different from anything else, it’s crucial that whoever is going to promote your book has a background in this. Also, don’t be shy about getting references. Talk to other people they’ve worked for, and find out who they’ve placed and on what show.

#2 Find out how they charge, leave nothing to chance!

Inquire as to their fee structure. Some publicists will bill by the hour, while others charge a project fee. Some will charge additional for postage and phone calls. Others will include it in their project fee. Does the publicist you’re looking for charge a per city fee for promotion? Most do. In fact, it’s good to list the cities you’re thinking of promoting to and tell that to the publicist right up front. He or she will be able to tell you whether or not you’ll get dinged for every city they promote you to. When it comes to book promotion, flexibility is key. If budget is a concern, it’s better if you can find a publicist who won’t bill you per city otherwise this could considerably limit your options. Also, keep in mind that hiring someone doesn’t mean you have to let them do all of the work. In fact, if you decide you want to outsource only a portion of this, find someone who is willing to just handle those items. Press release creation, media kits, book reviews, radio interviews, and tv segment proposals are all items that can be handled on a case by case basis.

#3 Don’t go for big and glamorous unless it’s right for your book and your budget!

Remember that more is not better, sometimes it’s just more. If the publicist you’re thinking of hiring is trying to talk you into a big, national campaign, watch out. Unless your book is being published by a traditional house, you probably don’t need or want to get into the expense of a national campaign. Also remember that as a self-published author, you are limited to a certain degree as to what you can and can’t do with your book. Make sure the publicist you’re dealing with is familiar with print-on-demand and self-publishing. The campaigns for these books are decidedly different from those of traditional publishing houses.

#4 Be wary of flash in the pan promotion!

Be wary of one shot packages! I see a lot of packages out there promising a great deal but delivering very little. Fax blast programs are a great example of this. For a nominal fee, your press release will go out to seven hundred media people around the country. This seems like a great way to get the word out about your book, right? Wrong. Fax blasting is a good idea only if you have pre-qualified the media you’re sending to. Most of these packages are just a blind list used over and over again for every book. Without pre-qualifying or follow-up, these programs are fairly ineffective. One shot packages are great when it comes to something like book reviews but little else. If you purchase one of these packages, make sure you clearly understand who does what and how much follow up work the publicist will do for you.

Finally, remember that you must feel comfortable with whomever you bring in to help publicize your book and it’s important that they understand your topic as well as your audience. Bringing someone in to help share the responsibility of book marketing is an important one. Spend the time it takes to research your options so you can form a partnership for success!